Fashion

At Louis Vuitton’s Paris Show, Pharrell Williams Gives “Fashion House” a New Meaning

Presented during the brand’s Fall–Winter 2026 menswear show, Drophaus fuses architecture, furniture, and fashion into a single, water-inspired domestic vision
dfil louis vuitton dcor de pharrell williams maison
At the Louis Vuitton fall 2026 ready-to-wear runway show, an unexpected addition to the set made (and was inspired by) waves, according to Pharrell Williams.Courtesy Louis Vuitton

Yesterday evening in Paris, Pharrell Williams presented Louis Vuitton’s Fall–Winter 2026 menswear collection, featuring British-inspired outerwear and lacquered top-handle bags in pastel blues and yellows. The “lived-in” designs were anchored by an aptly domestic set, as models orbited a futuristic, sustainability-minded home outfitted with bespoke furnishings designed by Williams, the brand’s Men’s Creative Director.

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Drophaus was erected by Not a Hotel near the Fondation Vuitton in Paris.

Courtesy Louis Vuitton

Under Williams’s creative direction, Louis Vuitton has consistently pushed the boundaries of runway set design. Created in collaboration with the architecture and design firm Not a Hotel, the house concept—dubbed Drophaus—was enveloped by lush vegetation. Temporary yet fully functional, the structure featured expansive glass walls and a bold, temple-like form that echoed both the collection’s palette and its architectural ambitions.

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Drophaus was the centerpiece of the fall-winter 2026 runway show.

Long drawn to water and waves, Williams looked to those motifs as the conceptual foundation for Drophaus. Inside the futuristic structure, the boundary between interior and exterior dissolves entirely, with fluid arabesques unfolding alongside more angular, architectural lines. The result recalls the work of Kengo Kuma, particularly the house he designed for fashion designer Kenzo Takada, where nature and structure exist in quiet dialogue.

The interiors are outfitted with pieces from Homework, Williams’s furniture collection, which explores the idea of “10 percent imperfection”—the intentional introduction of small irregularities that leave visible traces of the hand. Raw surfaces and sculptural forms emphasize craft over polish, reinforcing the notion of interiors as living environments that evolve over time rather than static, finished objects.

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Another close up shot of Drophaus.

In Drophaus, fashion, furniture, and architecture converge into a single creative language. Speaking with AD during the show, Williams described the house as both a personal reflection and a forward-looking proposition:

“I grew up around water, I’m drawn to it, I build and create my best work close to it. Drophaus is based on a water drop, so if you stand back and take the roof and the ceiling off, it’s just a drop. Drophaus is my vision of the future–something that makes sense today or 20 years from now because it’s built on function, savoir-faire and real human need. I’m not an architect. I’m a solution builder.”

Pharrell Williams’s latest fashion show was originally published in AD France.